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How to market a loyalty program effectively
Loyalty programs boost customer retention, but organizations must first convince customers to sign up. Marketers can incentivize referrals and use mobile apps to gain enrollment.
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Salesforce banking on autonomous agents with Agentforce 2dx
Salesforce keeps up torrid pace for agentic AI development.
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Microsoft rolls out sales agents, connector to Salesforce
Microsoft joins the autonomous sales agent fray.
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Customer success vs. account management: How do they differ?
Customer success and account management strategies help organizations grow in different ways. Customer success focuses on loyalty, while account management focuses on revenue.
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Amplitude voice of the customer capability targets 'rage close'
Amplitude rolls out VOC features from Command AI acquisition.
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Following many delays and an alternative still in development, Google has relented to advertisers on the timing of depreciating third-party cookies.
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How to use ChatGPT for customer service
Customer service teams can use ChatGPT to automate tasks, generate responses to customer inquiries, summarize email threads and power human-like chatbots.
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Customer Experience Management Evaluate
Customer success vs. account management: How do they differ?
Customer success and account management strategies help organizations grow in different ways. Customer success focuses on loyalty, while account management focuses on revenue.
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Customer Data Management News
Salesforce Agentforce AI update targets healthcare
Salesforce customizes Agentforce for clinical care, public health and pharmaceuticals.
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Customer success vs. account management: How do they differ?
Customer success and account management strategies help organizations grow in different ways. Customer success focuses on loyalty, while account management focuses on revenue.
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Top 10 loyalty program management software options
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CRM vs. CDP vs. DMP: What's the difference?
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Contact centers can be sitting ducks for fraudsters, but comprehensive agent training, authentication techniques and advanced technologies can protect businesses and customers.
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How to market a loyalty program effectively
Loyalty programs boost customer retention, but organizations must first convince customers to sign up. Marketers can incentivize referrals and use mobile apps to gain enrollment.
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How to use IoT for marketing
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Free event marketing plan, with a template
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Customer Experience Basics
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VOC
Voice of the customer (VOC) is the component of customer experience (CX) that focuses on customer needs, wants, expectations and preferences.
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How to use ChatGPT for customer service
Customer service teams can use ChatGPT to automate tasks, generate responses to customer inquiries, summarize email threads and power human-like chatbots.
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CRM vs. CDP vs. DMP: What's the difference?
Sales and marketing terms are like alphabet soup, and the different acronyms can get confusing. Learn about the differences among three major platforms: CRM, CDP and DMP.
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Marketing and sales
Amplitude voice of the customer capability targets 'rage close'
Amplitude rolls out VOC features from Command AI acquisition.
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CRM tools and strategy
Salesforce banking on autonomous agents with Agentforce 2dx
Salesforce keeps up torrid pace for agentic AI development.
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Marketing and sales
Microsoft rolls out sales agents, connector to Salesforce
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Search Customer Experience Definitions
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