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How to market a loyalty program effectively

Loyalty programs boost customer retention, but organizations must first convince customers to sign up. Marketers can incentivize referrals and use mobile apps to gain enrollment.

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Salesforce banking on autonomous agents with Agentforce 2dx

Salesforce keeps up torrid pace for agentic AI development.

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Microsoft rolls out sales agents, connector to Salesforce

Microsoft joins the autonomous sales agent fray.

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Customer success vs. account management: How do they differ?

Customer success and account management strategies help organizations grow in different ways. Customer success focuses on loyalty, while account management focuses on revenue.

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Customer Experience Basics

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    VOC

    Voice of the customer (VOC) is the component of customer experience (CX) that focuses on customer needs, wants, expectations and preferences.

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    How to use ChatGPT for customer service

    Customer service teams can use ChatGPT to automate tasks, generate responses to customer inquiries, summarize email threads and power human-like chatbots.

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    CRM vs. CDP vs. DMP: What's the difference?

    Sales and marketing terms are like alphabet soup, and the different acronyms can get confusing. Learn about the differences among three major platforms: CRM, CDP and DMP.

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